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Recap of 2016 West Coast Art and Framing Expo

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Even a month after the WCAF Expo, we’re still catching up with all the orders, licensing contracts and requests for samples generated by Third and Wall’s new imagery and products.

Emerging artist Corrie LaVelle’s work received amazing response across the industry from wholesale framers to designers.  As neutrals continue to dominate design, you’re likely to see her images soon in hospitality, residential and retail stores.  View more of Corrie’s work here.

Instead of displaying our catalogue of new imagery on iPads, for the last two years we’ve opted to use Lookbooks, which bring the colors of the pieces to life in a way that a screen can’t.

Customer flipping through lookbook with T&W Account Manager Melody Minarcin

An application we introduced this year was gold and silver leafing on display with new photographer KaCee Erle, Pablo Rojero and Sarah Stockstill.

The increasing popularity of flushmount resin boxes was apparent as two pieces by Kelsey Hochstatter sold right off our booth wall.  The image below is a 12×12  “Recollections in Red” by Jill Martin.

A flushmount resin box of "Recollections of Red" by Jill Martin

A flushmount resin box of “Recollections of Red” by Jill Martin

Detail of flushmount resin box

Detail of flushmount resin box







These gorgeous florals under acrylic by Jill Martin were also on display.

"Climbers" by Jill Martin under plexi

“Climbers” by Jill Martin under acrylic










Overall we noticed a solid attendance with more new customers than ever, which led to great meetings and negotiations.   We especially love the opportunity the WCAF Expo provides to be able to introduce new artists to the art and design world.

If you weren’t able to attend this year’s WCAF Expo but you’re still interested in how Third and Wall’s artwork can help grow your framing, consulting or design business, we’d love the opportunity to speak with you about the wide variety of services we offer.  You can contact us toll-free at 877-326-3925 or email us at



From the Studio of Pablo Rojero

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Artist Pablo Rojero’s work graces interiors all over the world, and it’s easy to see why. His captivating style is apparent whether he’s working on abstracts, cityscapes, landscapes or figuratives. Not only is Pablo an accomplished artist, he’s also a delightfully warm and open individual, an engaging conversationalist, and is dedicated to his family and his work. Versatile and energetic, he is always open to exploring new ideas and creative avenues.

Pablo Rojero

Pablo Rojero

What do you first do when you get to the studio in the morning?
The first thing I do in the morning is take my twin sons to school. After that i usually have breakfast with my daughter.

How many images do you work on at a time?
I usually work on two to three; I lose focus if I put too many on the wall.



Rustic City

Rustic City

Do you have a dream project that you would like to work on?
My dream project would be to start an art program geared to help children with autism, as both my sons have autism.

If you could collaborate with anyone, who would it be?
I would have loved to paint with William Bouguereau, he was an amazing academic painter.



Pablo at work
What’s your favorite way of generating ideas and inspiration?
I was taught by a mentor to look at my surroundings everywhere I go, to look at every detail, from texture on the street to how light affects objects. I constantly do this as it builds my repertoire of ideas.

How has your artwork evolved over time?
My art has become more free and balanced. I’ve learned when to stop and say “it’s done” as I used to overcook  the art.

What do you like most about your work?
I really like the layers on my art, I feel that it is a crucial process in my paintings. You’ve got to let the art breathe.

Del Mar, California

Del Mar, California

What is one word that best describes your style?

Is there an idea you would like to explore?
I would like to explore figurative art a bit more.

What is your favorite time of day to paint?
I like 10:00 am. By then I’m fully recharged and ready to go.

Do you ever get “stuck” on a piece? If so, what do you do?
I get stuck on pieces all the time, and when it happens I’ll just go back to something that worked in the past.
I sometimes play some guitar or hit the drums which shifts my thinking, it helps a lot.The artist's studio

What is up next on your easel?
I’m currently working on Neutral tone abstracts. I’m using silver and gold leaf as a new element in my work. I’m incorporating elements of texture that I observe in the environment, for example cement, the patina on antique furniture etc.

Pablo’s works are available for Print-On-Demand and licensing, and a selection of his images are available in our Original and Poster collections. Some areas of our website are password-protected. If you are a member of the trade but don’t have full access to our website,, please contact us at