Even a month after the WCAF Expo, we’re still catching up with all the orders, licensing contracts and requests for samples generated by Third and Wall’s new imagery and products.
Emerging artist Corrie LaVelle’s work received amazing response across the industry from wholesale framers to designers. As neutrals continue to dominate design, you’re likely to see her images soon in hospitality, residential and retail stores. View more of Corrie’s work here.
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- “Sincerity” by Corrie LaVelle
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- “Affinity” by Corrie LaVelle
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- “All Of” by Corrie LaVelle
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- “Precursor” by Corrie LaVelle
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- “Think of You” by Corrie LaVelle
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- “Whisper” by Corrie LaVelle
Instead of displaying our catalogue of new imagery on iPads, for the last two years we’ve opted to use Lookbooks, which bring the colors of the pieces to life in a way that a screen can’t.
Customer flipping through lookbook with T&W Account Manager Melody Minarcin
An application we introduced this year was gold and silver leafing on display with new photographer KaCee Erle, Pablo Rojero and Sarah Stockstill.
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- Pablo Rojero’s “Gold Coast” on metal with silver and gold leafing
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- A giclee print on canvas of KaCee Erle’s “Bridled Beauty” is embellished with silver leaf
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- “Shifting Plains II” by Sarah Stockstill in a floater frame with gold leaving around the edges
The increasing popularity of flushmount resin boxes was apparent as two pieces by Kelsey Hochstatter sold right off our booth wall. The image below is a 12×12 “Recollections in Red” by Jill Martin.
A flushmount resin box of “Recollections of Red” by Jill Martin
Detail of flushmount resin box
These gorgeous florals under acrylic by Jill Martin were also on display.
“Climbers” by Jill Martin under acrylic
Overall we noticed a solid attendance with more new customers than ever, which led to great meetings and negotiations. We especially love the opportunity the WCAF Expo provides to be able to introduce new artists to the art and design world.
If you weren’t able to attend this year’s WCAF Expo but you’re still interested in how Third and Wall’s artwork can help grow your framing, consulting or design business, we’d love the opportunity to speak with you about the wide variety of services we offer. You can contact us toll-free at 877-326-3925 or email us at customerservice@thirdandwall.com.
