With billions and billions (and billions) of pins in the fashion, beauty and home décor categories, Pinterest has ventured into Pantone territory by declaring colors of the year for 2016. Since color preferences vary by industry, Pinterest has crunched the numbers and brought us several colors that have been inspiring individuals, designers and retailers alike.
Seeing a 100% increase since February with this color, Blush Pink is the forerunner in women’s fashion pins. Mint Green saw a 40% increase during the same time period.
In men’s fashion, the blues rule. Astronaut Blue pins rose 100% since February and Chambray also saw an uptick.
In the beauty category, the mermaid look is in full swing. People can’t stop pinning Dark Blue, Green and Lavender hair and makeup photos.
While fashion and beauty are full of color, home decor is much more subdued with pinners loving décor inspiration photos in Gray and Mauve.